5th June 2017: Arrival of New Google’s Update

Since 5th June 2017, numbers of SEOs and webmasters are experiencing a considerable reshuffle in the ranking of websites. The chatter about a possible algorithms update became loud with the passage of days. On being asked specifically, Google’s John Mueller remarked, ‘we update algorithms all the time’. When the experiences were tracked and analyzed by the advanced automated SEO tools from Mozcast, SERPMetrics, SEMRush etc, the rolling out of new update was confirmed. Almost after 2 months, we are still waiting for the official announcement from Google. Anyway, if your website suffered a sudden ranking setback during previous two months, it is time to know all about this latest ranking algorithms update.

sem rushWebsites Ranking in 6-10 Positions Were Hit Hard:

The 9.5 score, as you see in the above screenshot, is too high indicating massive changes in ranking.  Another research report from RankRanger confirms that recent algorithm update targeted the websites ranked in 6-10 positions; it means the other websites ranking below the 6th position were hit slowly. Google’s recent algorithm update primarily targeted sites that were ranking in positions 6-10. If we analyze the various reports, the most suffered business websites were from food & beverage, health & fitness, retail, travel and gambling niches respectively.

Updates in 2017 Are Content Focused:

After FRED update appearance on March 8th, 2017, you might be still busy in updating your SEO plan. The news about this unnamed update may make your task more complex. Today, the primary concern of the majority of SEOs and webmasters is to keep the website unaffected from the continuous updates. If you go through the details of updates rolled in 2017, you will notice that each one is taking the quality of content writing into account; and, the websites having too much irrelevant, unauthentic, spam content stuffed with ads delivering almost no or low user’ experience suffered the most. So, what should be the SEO guidelines to keep the website updates protected?

  • Relevant information
  • Precise information
  • Authentic information
  • Fewer sales pitch
  • Fewer numbers of affiliate links
  • The best in class users’ experience
  • Mobile friendliness
  • On page optimization

 

The post was originally written by Shubhranshu Agarwal, technical blogger and SEO copy writer, for LinkedIn profile.

Image sourcesearchenginejournal.com

SEO Company India: For Effective Web Designing

Today SEO (search engine optimization) has become the imperative need of every website owner and even for the web development companies. If you are having a business, its promotion also becomes an important thing to do. Marketing is a costly affair and requires a lot of effort, time and money to it. So in such a situation, internet marketing becomes an important and a cheaper way of marketing any product or services of the business. Basically, the purpose of optimization is to ensure that the traffic is turned towards your website and its ranking is improved in any of the search engines.

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Shubhranshu Agawral – Freelance Copy Writer 

In order to gain visibility during natural search results, a collection of methods is used which refers to be organic SEOweb development companies.  It is very crucial for the businesses that the web traffic and ranking are improved.  In India, various website designing companies provide such services at a lower cost.  To help popularize the website, organic SEO services are used.  The keywords which are relevant for the businesses are optimized in order to improve search results.  It is important that you have an online presence but without an effective SEO it serves no purpose. With the increasing competition, there is a rise in SEO companies that provide various services according to client needs.  There are various reasons which are considered by other countries to look for SEO companies in India.  The main reasons for India being the choice is the vast pool of talent available at a price lower than that offered by other countries. Also, low-cost infrastructure is another reason that favors organic SEO Companies in India.

Apart from choosing cost effective SEO companies, one should keep in mind various other factors before they choose any company.  It is essential to use only ethical organic SEO practices powered with quality content writing services for increasing continuous growth.  Therefore, selecting right SEO Company is important.

Search engine algorithms keep changing with time and the work of SEO companies becomes difficult.  It is required that proper planning of strategies needs to be done so that the work of these companies becomes easy and the better ranking is achieved in search engine results.  So if a company is providing quality SEO packages then the clients do not mind paying well if the services are justified within manageable limits. Therefore organic SEO services guarantees to provide improved web listings in all search engines and in turn improves the traffic and rankings of a website relevant to one’s business line.

Are You Hiring SEO Company To Deal With Google Penalties?

Most web owners love to discuss and know new strategies for safe and effective SEO after the recent fast rollouts of Google updates. Numbers of Google updates appeared without any formal announcements; you can say these ‘silent killers’. Numbers of business owners came to know about the roll out of new changes in ranking algorithm only after experiencing the ranking drop. If you too feel so, it is the moment to initiate searches for reliable SEO Services provider to help in Google penalty recovery and to promote your business safe. As nobody likes the dropped rank and traffic, so, numbers of web owners put extra pressure to accelerate promotional activities. Relying upon extensive SEO just for link building or for traffic increase is not a right approach; your focus should be to get the organic traffic by genuine SEO tricks.

Let The SEO Company Optimize Promotional Strategy:

content devlopmentJust enhancing SEO efforts without properly customized plan can’t deliver the desired success in terms of increased inquiries and improved conversions. Recovery from Google’s penalty needs intensive analysis of probable reason/s like exact domain name, wrong web structure, faulty web design parameters, poor quality links, over optimization of anchor text, keyword stuffing, low grade content, links pyramid creation and black hat SEO practices etc. You should understand your targeted audience, their expectations, buying behavior, latest trade practices and competence level before involving Search Engine Optimization Company; yes, experienced SEO experts always structure SEO strategy according to the shared inputs and their own audit reports created by using advance analytical SEO tools.

Critical Components of Safe and Sustainable SEO Marketing:

Expert use of Google Webmaster, Google Analytics, Fruition Penalty Checker, Panguin Tool, SEMrush and disavow tool etc presents a clear picture highlighting the shortcomings of your online business presence. Before investing the efforts to improve the traffic and conversions, your priority should be to correct the identified faults; may these be on page SEO parameters or off page SEO parameters. Engaging the target audience, responding to their concerns, strong presence on popular social media platforms, updating the information, quality presentation, unique updated content with power to call for action, adequate functionality of business website etc are the critical components of sustainable SEO marketing strategy.