Secret Update rolled out by Google on 5th June 2017

Since 5th June 2017, numbers of SEOs and webmasters are experiencing a considerable reshuffle in the ranking of websites. The chatter about a possible algorithms update became loud with the passage of days. On being asked specifically, Google’s John Mueller remarked, ‘we update algorithms all the time’. When the experiences were tracked and analyzed by the advanced automated SEO tools from Mozcast, SERPMetrics, SEMRush etc, the rolling out of new update was confirmed. Almost after 2 months, we are still waiting for the official announcement from Google. Anyway, if your website suffered a sudden ranking setback during previous two months, it is time to know all about this latest ranking algorithms update.

IMG_20160912_145123Websites Ranking in 6-10 Positions Were Hit Hard:

The 9.5 score, as you see in the above screenshot, is too high indicating massive changes in ranking.  Another research report from RankRanger confirms that recent algorithm update targeted the websites ranked in 6-10 positions; it means the other websites ranking below the 6th position were hit slowly. Google’s recent algorithm update primarily targeted sites that were ranking in positions 6-10. If we analyze the various reports, the most suffered business websites were from food & beverage, health & fitness, retail, travel and gambling niches respectively.

Updates in 2017 Are Content Focused:

After FRED appearance on March 8th, 2017, you might be still busy in updating your SEO package. The news about this unnamed update may make your task more complex. Today, the primary concern of the majority of SEOs and webmasters is to keep the website unaffected from the continuous updates. If you go through the details of updates rolled in 2017, you will notice that each one is taking the quality of content writing into account; and, the websites having too much irrelevant, unauthentic, spam content stuffed with ads delivering almost no or low user’ experience suffered the most. So, what should be the SEO guidelines to keep the website updates protected?

  • Relevant information
  • Precise information
  • Authentic information
  • Fewer sales pitch
  • Fewer numbers of affiliate links
  • The best in class users’ experience
  • Mobile friendliness
  • On page optimization.

 

The post was originally written by Shubhranshu Agarwal, 15 yrs exp freelance technical blogger and SEO copy writer, for LinkedIn profile.

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Digital Content Marketing: Potential of Career Development

profilepic135095_2 (1)The businesses around the world are experiencing the tremendous and consistent growth of digital marketing for over two decades. According to a report appeared at Statista, the U.S. alone spent about $59.82 billion for digital marketing in 2015 and the expenditure for the same purpose is expected to touch the figure $113.18 billion in 2020. The survey reports, shared by Econsultancy in 2016, state that more than 22% businesses were satisfied with the outcome of digital marketing. The advent of CTA (call to action) buttons enhanced the importance of digital marketing further by improving the conversion rate remarkably. Therefore, getting digital marketing training from a premium institute is a smart choice to flourish your career as a certified digital marketing expert.

 

Career Development in Digital Marketing:

Total-Media-Digital-Mobile-Internet-Ad-Spending-in-India-2013-2019.jpgToday, the digital marketing industry is a booming career option. In a country like India, with rapid economic growth, the career in digital marketing is enriched with success potentials. When every business, irrespective of its size and niche, is struggling to remain in the frontline, the demand for digital marketing specialists is sure to remain high. The increasing dependency on the online resources to get the desired information for the purchases also supports the demand of digital marketers. One major reason enabling digital marketing to overshadow the traditional marketing techniques is the advent of advanced internet marketing tools that are users’ friendly also; these tools keep the target audience engaged by helping the business owners or marketers to respond in real time. A report published by International Journal of Advanced Research Foundation states that India is set to see the incredible growth of digital marketing industry because of growing acceptance of e-commerce and online businesses; and, I expect the same for the career of content writers or SEO copy writers.   The trend is expected to continue for the decades because it is just the start; so, it is the best time to empower your profile with digital marketing certification.

And, no need to say that numbers of organizations provide training for digital marketers and SEO  content writers but selecting the best performing and recognized organization should be the focal point rather than choosing the one that offers the digital marketing training at a cheaper price and shorter period.

5 Tips For SEO & Web Design Company To Hire Freelance Content Writer

Freelance content writer
Shubhbranshu Agarwal

Most SEO companies and web development companies in India are facing tough challenges to turn the inquiries into the order. Surprisingly the major challenge in grabbing the new orders does not concern with professionalism, experience or the capacity for the required efforts; it comes because of the throat cut price competition. Is it safe to play with the mindset to grab the order at any cost and to adjust the profitability later? Some marketers will say ‘yes’ because this approach will help the company to get some revenue and to keep the staff engaged. Some marketing heads will say ‘no’ because this approach will affect the quality level. The foolproof cost cutting solution for both kinds of Web Design and SEO Company in India is to hire Freelance Content Writer.

Five Tips to Shed the Misconception about Freelance Content Writer:

General perception about the freelance writers is that these professionals work part time just to earn extra in their spare time. In some cases, it is true but numbers of freelance writers working full time are increasing fast because of the rising demand for freelance professionals. According to Jeff Wald at Forbes, “Almost 53 million American professionals prefer to work as freelancing; it is approximately 34% of total workforce. This figure is expected to rise up 50 % by 2020.”

Conditions in India are also not different. The craze to make the career as a freelancer is dancing over the heads of youths in India; bright prospects of the career in freelance writing attract numbers of professionals with capabilities. Today, hiring a content 2222knowledgeable full-time freelance SEO writer in India is easier than hiring a dependable full time in-house. The following five tips will help you to hire the best performing full-time Freelance Copywriter in India for web content, SEO copywriting, social media content, e-commerce product descriptions, and other tasks:

  • Academic Qualification:

Academic qualification is linked with the capacity to play with target keywords, phrases, synonyms, long tail keywords, local words etc to make the message more impressive and engaging in personalized tone but it is not the only deciding factor.

  • Experience:

Treat the experience in freelance content writing as the ‘qualification’. More the experience better would be the performance.

  • Exposure:

The exposure to global clients adds perfection in making the content development competitive. Even if you need a content writer for Indian client targeting Indian buyers, then too, you must give value to the experience of serving global clients.

  • Existence:

Existence in content writing as ‘full-time freelance writer’ is a never to miss parameter.

  • Variety:

Variety in profile certifies the expertise. The Freelance Content Writer with experience in serving different industries like academic, SEO, web development, e-commerce design etc adjusts easily with the particular content style that you need.

By structuring your approach based on the above five tips, you will be able to find and hire the promising freelance content writer with the potential to perform according to your expectations. Numbers of businesses are shifting their content development policy from the traditional track of hiring full-time in-house content writer to hire freelance writer mainly because of cost cutting and ease in management.