Since 5th June 2017, numbers of SEOs and webmasters are experiencing a considerable reshuffle in the ranking of websites. The chatter about a possible algorithms update became loud with the passage of days. On being asked specifically, Google’s John Mueller remarked, ‘we update algorithms all the time’. When the experiences were tracked and analyzed by the advanced automated SEO tools from Mozcast, SERPMetrics, SEMRush etc, the rolling out of new update was confirmed. Almost after 2 months, we are still waiting for the official announcement from Google. Anyway, if your website suffered a sudden ranking setback during previous two months, it is time to know all about this latest ranking algorithms update.
Websites Ranking in 6-10 Positions Were Hit Hard:
The 9.5 score, as you see in the above screenshot, is too high indicating massive changes in ranking. Another research report from RankRanger confirms that recent algorithm update targeted the websites ranked in 6-10 positions; it means the other websites ranking below the 6th position were hit slowly. Google’s recent algorithm update primarily targeted sites that were ranking in positions 6-10. If we analyze the various reports, the most suffered business websites were from food & beverage, health & fitness, retail, travel and gambling niches respectively.
Updates in 2017 Are Content Focused:
After FRED appearance on March 8th, 2017, you might be still busy in updating your SEO package. The news about this unnamed update may make your task more complex. Today, the primary concern of the majority of SEOs and webmasters is to keep the website unaffected from the continuous updates. If you go through the details of updates rolled in 2017, you will notice that each one is taking the quality of content writing into account; and, the websites having too much irrelevant, unauthentic, spam content stuffed with ads delivering almost no or low user’ experience suffered the most. So, what should be the SEO guidelines to keep the website updates protected?
- Relevant information
- Precise information
- Authentic information
- Fewer sales pitch
- Fewer numbers of affiliate links
- The best in class users’ experience
- Mobile friendliness
- On page optimization.
The post was originally written by Shubhranshu Agarwal, 15 yrs exp freelance technical blogger and SEO copy writer, for LinkedIn profile.