5 Tips For SEO & Web Design Company To Hire Freelance Content Writer

Freelance content writer
Shubhbranshu Agarwal

Most SEO companies and web development companies in India are facing tough challenges to turn the inquiries into the order. Surprisingly the major challenge in grabbing the new orders does not concern with professionalism, experience or the capacity for the required efforts; it comes because of the throat cut price competition. Is it safe to play with the mindset to grab the order at any cost and to adjust the profitability later? Some marketers will say ‘yes’ because this approach will help the company to get some revenue and to keep the staff engaged. Some marketing heads will say ‘no’ because this approach will affect the quality level. The foolproof cost cutting solution for both kinds of Web Design and SEO Company in India is to hire Freelance Content Writer.

Five Tips to Shed the Misconception about Freelance Content Writer:

General perception about the freelance writers is that these professionals work part time just to earn extra in their spare time. In some cases, it is true but numbers of freelance writers working full time are increasing fast because of the rising demand for freelance professionals. According to Jeff Wald at Forbes, “Almost 53 million American professionals prefer to work as freelancing; it is approximately 34% of total workforce. This figure is expected to rise up 50 % by 2020.”

Conditions in India are also not different. The craze to make the career as a freelancer is dancing over the heads of youths in India; bright prospects of the career in freelance writing attract numbers of professionals with capabilities. Today, hiring a content 2222knowledgeable full-time freelance SEO writer in India is easier than hiring a dependable full time in-house. The following five tips will help you to hire the best performing full-time Freelance Copywriter in India for web content, SEO copywriting, social media content, e-commerce product descriptions, and other tasks:

  • Academic Qualification:

Academic qualification is linked with the capacity to play with target keywords, phrases, synonyms, long tail keywords, local words etc to make the message more impressive and engaging in personalized tone but it is not the only deciding factor.

  • Experience:

Treat the experience in freelance content writing as the ‘qualification’. More the experience better would be the performance.

  • Exposure:

The exposure to global clients adds perfection in making the content development competitive. Even if you need a content writer for Indian client targeting Indian buyers, then too, you must give value to the experience of serving global clients.

  • Existence:

Existence in content writing as ‘full-time freelance writer’ is a never to miss parameter.

  • Variety:

Variety in profile certifies the expertise. The Freelance Content Writer with experience in serving different industries like academic, SEO, web development, e-commerce design etc adjusts easily with the particular content style that you need.

By structuring your approach based on the above five tips, you will be able to find and hire the promising freelance content writer with the potential to perform according to your expectations. Numbers of businesses are shifting their content development policy from the traditional track of hiring full-time in-house content writer to hire freelance writer mainly because of cost cutting and ease in management.

Posted in Social Media Optimization

Benefits Of Integrating Social Media Solutions With SEO Services

Quality Content Development helps the businesses to grow faster in digital environment. SEO, SMO, SMM and CMS have become everyone’s  cup of tea with intentions to excel in online marketing. Quality of writing services decides the performance of SEO Company that you hire for SEO marketing, social media marketing or social media optimization . The standard of social media marketing services is judged only through readability, visitors to post, engagement period, traffic drifted to business website for enquiries; and, all these factors are common to SEO performance parameters. Therefore, integrating Social Media Solutions with SEO Services is a cost saving but effective strategy.

How To Integrate Social Media Marketing Services With SEO Services:

Large stock-vector-search-engine-and-social-media-optimization-business-concept-background-113074672numbers of SEO companies offer separate packages for SMO, SMM, CMS and SEO while all the four marketing strategies are intrigued with each other some much that separation only harms your business interests. While choosing the SEO company, check the credibility for SMO, SMM, CMS also.

As the numbers of mobile shoppers are increasing, importance of quality social media marketing is also increasing; and the influencing power of social media posts highly depends upon the quality of content and the way of presentation. After hiring the digital marketing company, you need  to focus upon the content quality. Content can be sourced by the SEO Company itself or you can hire freelance copywriter with proven experience. The second option of hiring the freelance writer gives you better control to monitor the content quality.

The SEO package must be expanded to include creation of account pages, uploading of quality postings and following the responses on all the popular social media networking sites including Google+, Facebook, Twitter, Linkedin, Pinterest, Hubspot, Squidoo, You Tube, Stumbleupon, Reditt, Digg etc. Blogging is the common part of SEO and SMO/SMM package; here, If you have CMS integrated with your business website, use the same SEO Company and freelance copywriter to manage it.

Key Benefits Of Combining Social Media Solutions With SEO:

SEO is more focused to improve the rank and traffic while SMO/SMM/CMS services improve the brand’s social image, inquiries, conversion rate and off course traffic.  Matt Cutt’s video highlights the importance of social pages for SEO; he says that Facebook & Twitter posts are considered like the website pages for searches (Does Social Media Affect SEO? Matt Cutts Answers;9/1/2015 by Besides the significant cost saving, you get the advantage of ease in monitoring the performance. Ranking improvement through SEO takes some time but the quick gains of SMO/SMM/CMS help you to survive during that period.

Posted in SEO services-SEO company-SEO marketing

Are You Hiring SEO Company To Deal With Google Penalties?

Most web owners love to discuss and know new strategies for safe and effective SEO after the recent fast rollouts of Google updates. Numbers of Google updates appeared without any formal announcements; you can say these ‘silent killers’. Numbers of business owners came to know about the roll out of new changes in ranking algorithm only after experiencing the ranking drop. If you too feel so, it is the moment to initiate searches for reliable SEO Services provider to help in Google penalty recovery and to promote your business safe. As nobody likes the dropped rank and traffic, so, numbers of web owners put extra pressure to accelerate promotional activities. Relying upon extensive SEO just for link building or for traffic increase is not a right approach; your focus should be to get the organic traffic by genuine SEO tricks.

Let The SEO Company Optimize Promotional Strategy:

content devlopmentJust enhancing SEO efforts without properly customized plan can’t deliver the desired success in terms of increased inquiries and improved conversions. Recovery from Google’s penalty needs intensive analysis of probable reason/s like exact domain name, wrong web structure, faulty web design parameters, poor quality links, over optimization of anchor text, keyword stuffing, low grade content, links pyramid creation and black hat SEO practices etc. You should understand your targeted audience, their expectations, buying behavior, latest trade practices and competence level before involving Search Engine Optimization Company; yes, experienced SEO experts always structure SEO strategy according to the shared inputs and their own audit reports created by using advance analytical SEO tools.

Critical Components of Safe and Sustainable SEO Marketing:

Expert use of Google Webmaster, Google Analytics, Fruition Penalty Checker, Panguin Tool, SEMrush and disavow tool etc presents a clear picture highlighting the shortcomings of your online business presence. Before investing the efforts to improve the traffic and conversions, your priority should be to correct the identified faults; may these be on page SEO parameters or off page SEO parameters. Engaging the target audience, responding to their concerns, strong presence on popular social media platforms, updating the information, quality presentation, unique updated content with power to call for action, adequate functionality of business website etc are the critical components of sustainable SEO marketing strategy.