5th June 2017: Arrival of New Google’s Update

Since 5th June 2017, numbers of SEOs and webmasters are experiencing a considerable reshuffle in the ranking of websites. The chatter about a possible algorithms update became loud with the passage of days. On being asked specifically, Google’s John Mueller remarked, ‘we update algorithms all the time’. When the experiences were tracked and analyzed by the advanced automated SEO tools from Mozcast, SERPMetrics, SEMRush etc, the rolling out of new update was confirmed. Almost after 2 months, we are still waiting for the official announcement from Google. Anyway, if your website suffered a sudden ranking setback during previous two months, it is time to know all about this latest ranking algorithms update.

sem rushWebsites Ranking in 6-10 Positions Were Hit Hard:

The 9.5 score, as you see in the above screenshot, is too high indicating massive changes in ranking.  Another research report from RankRanger confirms that recent algorithm update targeted the websites ranked in 6-10 positions; it means the other websites ranking below the 6th position were hit slowly. Google’s recent algorithm update primarily targeted sites that were ranking in positions 6-10. If we analyze the various reports, the most suffered business websites were from food & beverage, health & fitness, retail, travel and gambling niches respectively.

Updates in 2017 Are Content Focused:

After FRED update appearance on March 8th, 2017, you might be still busy in updating your SEO plan. The news about this unnamed update may make your task more complex. Today, the primary concern of the majority of SEOs and webmasters is to keep the website unaffected from the continuous updates. If you go through the details of updates rolled in 2017, you will notice that each one is taking the quality of content writing into account; and, the websites having too much irrelevant, unauthentic, spam content stuffed with ads delivering almost no or low user’ experience suffered the most. So, what should be the SEO guidelines to keep the website updates protected?

  • Relevant information
  • Precise information
  • Authentic information
  • Fewer sales pitch
  • Fewer numbers of affiliate links
  • The best in class users’ experience
  • Mobile friendliness
  • On page optimization


The post was originally written by Shubhranshu Agarwal, technical blogger and SEO copy writer, for LinkedIn profile.

Image sourcesearchenginejournal.com

Roadmap to Outsourcing Website Design in India

Website design is the showcase of your business standards; it hardly matters what kind or size of business you do. You must have the out of box website design to draw the attention of potential buyers and the leading search engines as well. In short, outsourcing website design services in India is a task that needs your multidimensional focus. Numbers of companies offer competitive packages for website design and web development in India but you need to select the best with confidence without any scope of mistake.

FireShot Capture 10 - (30) Shubhranshu Agarwal_ - https___www.facebook.com_shubhranshuwebnetpromoPreparing to Outsource Website Design Services in India:       

Just contacting the top ranking 3-4 web design services providers in India is not a smart cost efficient approach; you need to thrust extra efforts to get competent and results oriented business website. The success mantra to succeed in this task is –know what you need and why you need. The professional approach to outsource website design in India starts with listing the requirements and concerns like the Target audience, Thought-out structure, Ease of design, High text readability,       Graphic elements, Visual impact, Call to action,           Robust CMS, Back-end infrastructure, Mobile friendliness, SEO parameters ……

How to Select the Best Website Design Company in India: 

Choosing a champion website design company in India may be a daunting task for the businesses having the tight budget. To achieve expected growth rate with consistency, you need the website design and development company that has proven influence over the primary driving forces to be incorporated in web design; some of these driving forces you wouldn’t like to miss are -SEO, SMO, branding, flexibility, extension, scalability, support etc. Besides comparing the experience and size of the company, the following five tips will help you outsourcing the best website design services in India:

  • Deal with an established company, not with individuals
  • Check the diversity in portfolio
  • Focus on the quality of sample websites
  • Confirm the support model
  • Don’t adhere to pick up the least offer


Digital Content Marketing: Potential of Career Development

profilepic135095_2 (1)The businesses around the world are experiencing the tremendous and consistent growth of digital marketing for over two decades. According to a report appeared at Statista, the U.S. alone spent about $59.82 billion for digital marketing in 2015 and the expenditure for the same purpose is expected to touch the figure $113.18 billion in 2020. The survey reports, shared by Econsultancy in 2016, state that more than 22% businesses were satisfied with the outcome of digital marketing. The advent of CTA (call to action) buttons enhanced the importance of digital marketing further by improving the conversion rate remarkably. Therefore, getting digital marketing training from a premium institute is a smart choice to flourish your career as a certified digital marketing expert.


Career Development in Digital Marketing:

Total-Media-Digital-Mobile-Internet-Ad-Spending-in-India-2013-2019.jpgToday, the digital marketing industry is a booming career option. In a country like India, with rapid economic growth, the career in digital marketing is enriched with success potentials. When every business, irrespective of its size and niche, is struggling to remain in the frontline, the demand for digital marketing specialists is sure to remain high. The increasing dependency on the online resources to get the desired information for the purchases also supports the demand of digital marketers. One major reason enabling digital marketing to overshadow the traditional marketing techniques is the advent of advanced internet marketing tools that are users’ friendly also; these tools keep the target audience engaged by helping the business owners or marketers to respond in real time. A report published by International Journal of Advanced Research Foundation states that India is set to see the incredible growth of digital marketing industry because of growing acceptance of e-commerce and online businesses; and, I expect the same for the career of content writers or SEO copy writers.   The trend is expected to continue for the decades because it is just the start; so, it is the best time to empower your profile with digital marketing certification.

And, no need to say that numbers of organizations provide training for digital marketers and SEO  content writers but selecting the best performing and recognized organization should be the focal point rather than choosing the one that offers the digital marketing training at a cheaper price and shorter period.

SEO Company India: For Effective Web Designing

Today SEO (search engine optimization) has become the imperative need of every website owner and even for the web development companies. If you are having a business, its promotion also becomes an important thing to do. Marketing is a costly affair and requires a lot of effort, time and money to it. So in such a situation, internet marketing becomes an important and a cheaper way of marketing any product or services of the business. Basically, the purpose of optimization is to ensure that the traffic is turned towards your website and its ranking is improved in any of the search engines.

Shubhranshu Agawral – Freelance Copy Writer 

In order to gain visibility during natural search results, a collection of methods is used which refers to be organic SEOweb development companies.  It is very crucial for the businesses that the web traffic and ranking are improved.  In India, various website designing companies provide such services at a lower cost.  To help popularize the website, organic SEO services are used.  The keywords which are relevant for the businesses are optimized in order to improve search results.  It is important that you have an online presence but without an effective SEO it serves no purpose. With the increasing competition, there is a rise in SEO companies that provide various services according to client needs.  There are various reasons which are considered by other countries to look for SEO companies in India.  The main reasons for India being the choice is the vast pool of talent available at a price lower than that offered by other countries. Also, low-cost infrastructure is another reason that favors organic SEO Companies in India.

Apart from choosing cost effective SEO companies, one should keep in mind various other factors before they choose any company.  It is essential to use only ethical organic SEO practices powered with quality content writing services for increasing continuous growth.  Therefore, selecting right SEO Company is important.

Search engine algorithms keep changing with time and the work of SEO companies becomes difficult.  It is required that proper planning of strategies needs to be done so that the work of these companies becomes easy and the better ranking is achieved in search engine results.  So if a company is providing quality SEO packages then the clients do not mind paying well if the services are justified within manageable limits. Therefore organic SEO services guarantees to provide improved web listings in all search engines and in turn improves the traffic and rankings of a website relevant to one’s business line.

5 Tips For SEO & Web Design Company To Hire Freelance Content Writer

Freelance content writer
Shubhbranshu Agarwal

Most SEO companies and web development companies in India are facing tough challenges to turn the inquiries into the order. Surprisingly the major challenge in grabbing the new orders does not concern with professionalism, experience or the capacity for the required efforts; it comes because of the throat cut price competition. Is it safe to play with the mindset to grab the order at any cost and to adjust the profitability later? Some marketers will say ‘yes’ because this approach will help the company to get some revenue and to keep the staff engaged. Some marketing heads will say ‘no’ because this approach will affect the quality level. The foolproof cost cutting solution for both kinds of Web Design and SEO Company in India is to hire Freelance Content Writer.

Five Tips to Shed the Misconception about Freelance Content Writer:

General perception about the freelance writers is that these professionals work part time just to earn extra in their spare time. In some cases, it is true but numbers of freelance writers working full time are increasing fast because of the rising demand for freelance professionals. According to Jeff Wald at Forbes, “Almost 53 million American professionals prefer to work as freelancing; it is approximately 34% of total workforce. This figure is expected to rise up 50 % by 2020.”

Conditions in India are also not different. The craze to make the career as a freelancer is dancing over the heads of youths in India; bright prospects of the career in freelance writing attract numbers of professionals with capabilities. Today, hiring a content 2222knowledgeable full-time freelance SEO writer in India is easier than hiring a dependable full time in-house. The following five tips will help you to hire the best performing full-time Freelance Copywriter in India for web content, SEO copywriting, social media content, e-commerce product descriptions, and other tasks:

  • Academic Qualification:

Academic qualification is linked with the capacity to play with target keywords, phrases, synonyms, long tail keywords, local words etc to make the message more impressive and engaging in personalized tone but it is not the only deciding factor.

  • Experience:

Treat the experience in freelance content writing as the ‘qualification’. More the experience better would be the performance.

  • Exposure:

The exposure to global clients adds perfection in making the content development competitive. Even if you need a content writer for Indian client targeting Indian buyers, then too, you must give value to the experience of serving global clients.

  • Existence:

Existence in content writing as ‘full-time freelance writer’ is a never to miss parameter.

  • Variety:

Variety in profile certifies the expertise. The Freelance Content Writer with experience in serving different industries like academic, SEO, web development, e-commerce design etc adjusts easily with the particular content style that you need.

By structuring your approach based on the above five tips, you will be able to find and hire the promising freelance content writer with the potential to perform according to your expectations. Numbers of businesses are shifting their content development policy from the traditional track of hiring full-time in-house content writer to hire freelance writer mainly because of cost cutting and ease in management.

Benefits Of Integrating Social Media Solutions With SEO Services

Quality Content Development helps the businesses to grow faster in digital environment. SEO, SMO, SMM and CMS have become everyone’s  cup of tea with intentions to excel in online marketing. Quality of writing services decides the performance of SEO Company that you hire for SEO marketing, social media marketing or social media optimization . The standard of social media marketing services is judged only through readability, visitors to post, engagement period, traffic drifted to business website for enquiries; and, all these factors are common to SEO performance parameters. Therefore, integrating Social Media Solutions with SEO Services is a cost saving but effective strategy.

How To Integrate Social Media Marketing Services With SEO Services:

Large stock-vector-search-engine-and-social-media-optimization-business-concept-background-113074672numbers of SEO companies offer separate packages for SMO, SMM, CMS and SEO while all the four marketing strategies are intrigued with each other some much that separation only harms your business interests. While choosing the SEO company, check the credibility for SMO, SMM, CMS also.

As the numbers of mobile shoppers are increasing, importance of quality social media marketing is also increasing; and the influencing power of social media posts highly depends upon the quality of content and the way of presentation. After hiring the digital marketing company, you need  to focus upon the content quality. Content can be sourced by the SEO Company itself or you can hire freelance copywriter with proven experience. The second option of hiring the freelance writer gives you better control to monitor the content quality.

The SEO package must be expanded to include creation of account pages, uploading of quality postings and following the responses on all the popular social media networking sites including Google+, Facebook, Twitter, Linkedin, Pinterest, Hubspot, Squidoo, You Tube, Stumbleupon, Reditt, Digg etc. Blogging is the common part of SEO and SMO/SMM package; here, If you have CMS integrated with your business website, use the same SEO Company and freelance copywriter to manage it.

Key Benefits Of Combining Social Media Solutions With SEO:

SEO is more focused to improve the rank and traffic while SMO/SMM/CMS services improve the brand’s social image, inquiries, conversion rate and off course traffic.  Matt Cutt’s video highlights the importance of social pages for SEO; he says that Facebook & Twitter posts are considered like the website pages for searches (Does Social Media Affect SEO? Matt Cutts Answers;9/1/2015 by Besides the significant cost saving, you get the advantage of ease in monitoring the performance. Ranking improvement through SEO takes some time but the quick gains of SMO/SMM/CMS help you to survive during that period.

Are You Hiring SEO Company To Deal With Google Penalties?

Most web owners love to discuss and know new strategies for safe and effective SEO after the recent fast rollouts of Google updates. Numbers of Google updates appeared without any formal announcements; you can say these ‘silent killers’. Numbers of business owners came to know about the roll out of new changes in ranking algorithm only after experiencing the ranking drop. If you too feel so, it is the moment to initiate searches for reliable SEO Services provider to help in Google penalty recovery and to promote your business safe. As nobody likes the dropped rank and traffic, so, numbers of web owners put extra pressure to accelerate promotional activities. Relying upon extensive SEO just for link building or for traffic increase is not a right approach; your focus should be to get the organic traffic by genuine SEO tricks.

Let The SEO Company Optimize Promotional Strategy:

content devlopmentJust enhancing SEO efforts without properly customized plan can’t deliver the desired success in terms of increased inquiries and improved conversions. Recovery from Google’s penalty needs intensive analysis of probable reason/s like exact domain name, wrong web structure, faulty web design parameters, poor quality links, over optimization of anchor text, keyword stuffing, low grade content, links pyramid creation and black hat SEO practices etc. You should understand your targeted audience, their expectations, buying behavior, latest trade practices and competence level before involving Search Engine Optimization Company; yes, experienced SEO experts always structure SEO strategy according to the shared inputs and their own audit reports created by using advance analytical SEO tools.

Critical Components of Safe and Sustainable SEO Marketing:

Expert use of Google Webmaster, Google Analytics, Fruition Penalty Checker, Panguin Tool, SEMrush and disavow tool etc presents a clear picture highlighting the shortcomings of your online business presence. Before investing the efforts to improve the traffic and conversions, your priority should be to correct the identified faults; may these be on page SEO parameters or off page SEO parameters. Engaging the target audience, responding to their concerns, strong presence on popular social media platforms, updating the information, quality presentation, unique updated content with power to call for action, adequate functionality of business website etc are the critical components of sustainable SEO marketing strategy.